PRIVACY POLICY

Latest version

We take your privacy very seriously and treat all your personal information as confidential.

 

Perfekt Lashes is a company incorporated and registered in England and Wales with company number with a registered office at 93 Elvaston way, READING RG30 4LX (referred to in this Statement as “PERFEKT LASHES”, “we, “us” and “our”). We are a “data controller” for the purposes of the Data Protection Act 1998 and the EU General Data Protection Regulations (GDPR) (i.e. we are responsible for, and control the processing of, your personal information.

 

Controller, Data Subject, Processor and processing shall have the respective meanings given to them in applicable Data Protection Laws from time to time (and related expressions, including process, processing, processed, and processes shall be construed accordingly) and international organisations shall have the respective meanings given to them in the GDPR;

 

We take the privacy and security of your personal data very seriously. We only capture information from you that we need to deliver our services effectively and to keep in contact with you on the basis necessary to fulfil our obligation or as agreed between us. We will only use your personal data for any purpose that is necessary to fulfil our commitments to you, or comply with regulation or to fulfil an activity that you have consented to participate in.

 

At Perfekt Lashes we identify two types of customer when visiting our Website in regard to the use, storage and deletion of personal Data.

These are:

◦ An Account Holder: Someone who has registered for an Account and chosen to provide or save basic information about themselves to facilitate an enhanced customer experience based on our knowledge of you.

◦ A Guest User: Someone who purchases products or registers for communications but does not create an Account.

If you would like to understand what personal information is collected on our Website when purchasing products or registering for an account or email newsletter,(including how it is captured and subsequently used to ensure a great service for you), please read below:

 

At Perfekt Lashes we believe it is important to share with you why we capture some data about you and the circumstances when we might be required to share it with third parties to deliver our services and comply with regulations.

Once we have your data, if at any time you wish to change your communication preferences please email hello@perfektlashes.com. If you require information on any of your rights in regard to the use of your Personal Data please see the section ‘Your Rights’ towards the end of this document.

We will at all times seek to comply with the requirements of the UK Data Protection Act, 1998 (the “Act”) and the EU General Data Protection Regulation (GDPR) in respect of all data that we collect from you. We also commit to adhering to any applicable laws and regulations to ensure that your personal information given to us is kept appropriately secure and is processed lawfully.

 

By visiting and using the www.perfektlashes.com website (“Website”) for the purchase of products or for interacting with our content, you are acknowledging the practices in relation to the use and disclosure of your personal information, where captured, described in this Privacy Policy and our Terms and Conditions.

If you are considered to be a minor in your country of residence, please obtain your parent’s or guardian’s consent before providing us with any personal information.

 

DATA COLLECTION AND HOW WE USE IT

 

When you create an account with us, place an order, interact with our digital content on your computer or mobile device, sign up to email newsletters, call customer care, or send us an enquiry, we will collect certain personal information from you necessary to perform our services. Please select from the different sections of this Privacy Statement to learn more about what personal information we collect and what we use it for.

 

Personal details, ‘My Account’ management

Marketing communication & preferences

Personalised experience

User content

Location

How we will use your personal information

Communication preferences

Contact with Perfekt Lashes Customer Care

Personal details, ‘My Account’ management

We will collect personal data from you and you can view this in the ‘My Account’ section. This may include your name, postal address, billing address, phone numbers, e-mail address, payment information.

We may also obtain information about you as a result of authentication or identity checks (for example in connection with our standard fraud checks when you make a purchase on our Website). We use this information to identify you as a customer, to process your order, to enable us to deliver products and services, to process payments, to update our records, and to generally manage your account with us.

To fulfil our services to you we may also use third party services as Data Processors to provide elements of our overall service such as couriers for delivery of parcels and payment service providers for taking and approving payment.

Where we have given you (or where you have chosen) a password that enables you to access certain parts of our Website such as ‘My Account’, you must keep this password confidential. Please never share your password with anyone. No one from Perfekt lashes will ever ask you to disclose it.

If you have an online customer account, you can amend or update your personal information by logging into the ‘My Account’ section on our Website and amending your details as appropriate. This can include your contact and delivery information.

 

MARKETING COMMUNICATION

 

Perfekt Lashes complies with the e-Privacy Directive 2002. We would like to send you information by email or post about products, services, competitions, sales and special offers which may be of interest to you. You can consent to our marketing by contacting our Customer Services team on email at hello@perfektlashes.com.

If you have consented to marketing communication, by opting in, we will send you marketing messages until you specify otherwise by contacting our Customer Care team by email at hello@perfektlashes.com.

You can opt out at any time and from specific methods of marketing. By unsubscribing Alternatively, you can email hello@perfektlashes.com

 

 PERSONALISED EXPERIENCE

 

In order to offer you a personalised and relevant experience on our Website we may collect information about the products you purchase, where you purchased the products from (online, social media), other information related to your purchases, and personal information.

 

The personal data we use may include:

Your name, address and contact details, including email address and home and mobile telephone numbers. If you provide these details, we may use them to contact you unless you ask us not to. This could include emails, text messages; Date of birth and gender; Information received in response to any surveys, complaints claims; Information about how you use our website.

 

Perfekt Lashes may collect this information in a variety of ways. For example, data might be collected through Registration and Consent forms; from correspondence with you; through our registration process or through In some cases, the organisation may collect personal data about you from third parties, such as insurer providers, referral agencies, sponsors,

You can opt out of a personalised experience at any time by emailing hello@perfektlashes.com

 

USER CONTENT

 

We may also collect information on how you access our digital content and services and the type of device and internet browser you are using. This includes information relating to your device type, your IP address and your visit source (i.e. a website from which you visited our Website). This information helps us ensure we are able to provide effective technical services to enable you to access the right content from where you are located in a format appropriate to the device you are using and to troubleshoot any issues you may have if you report them to us.

 

LOCATION

 

We are using your active location information (i.e. that relating to your mobile phone physical location or the IP address from which you access our Website) to ensure you are directed to the relevant Website for the country you are residing in to ensure the right currency and options are presented to you.

 

HOW WE USE YOUR PERSONAL INFORMATION

 

We will use your personal information only with the intent to deliver the services you request (such as to fulfil an order) enhance your experience with Perfekt Lashes. By analysing and monitoring your personal data we can be more relevant with our marketing and communication.

 

COMMUNICATION PREFERENCES

 

If you have consented to receiving promotional information or updates from Perfekt lashes, we will contact you with information about our products, events, promotions and services by post or by e-mail. Occasionally we may get in touch to request feedback on our services and products, in order to improve your experience.

 

You can opt out at any time and from specific methods of marketing. Please see the ‘How do I unsubscribe from communication?’ section below. Alternatively, you can email hello@perfektlashes.com.

 

COMMUNICATION WITH PERFEKT LASHES

 

If you wish to discuss any privacy issue with us please email hello@perfektlashes.com. Where available, please note that our Customer Care team may record details from any telephone call, in order to enable us to better service our customers, and that calls may be recorded.

 

HOW DO I UNSUBSCRIBE FROM COMMUNICATION?

 

You can opt out of marketing communication such as email newsletters at any time. You can do that either as indicated in the particular communication, e.g. by using the unsubscribe link which is included on all email updates.

If you choose to opt out of marketing emails, this can take up to one week for the change to flow through our systems. Even if you have opted out of email we will continue to send you transactional emails about your purchases or requesting feedback on products purchased. You can also unsubscribe from product and store review emails by clicking on the unsubscribe link within these emails.

Please remember, if you do ‘opt out’ of receiving this information you are more likely to miss out on offers and rewards.

 

YOUR PERSONAL INFORMATION AND RETENTION

 

We will only keep your information as long as you have an account with us and for 5 years after your last purchase or otherwise as required for our business operations records or by law. If you are a guest user, we will only keep your information for 24 months after your order has been fulfilled or otherwise as required for our business operations records or by law. This information will be kept secure at all times and only used for the legitimate purpose for which we require it or that you have consented to. After the stated period of time expires, we will anonymise all of your personal data, however some order information will be stored as an unknown customer.

 

 

COOKIES AND HOW WE USE THEM

 

We use cookies, local storage and other similar technologies which may place codes on or access information from and/or about your device to elevate your user experience and the quality of our Website and service. This includes remembering what you have added to your basket, your wish list and what you have browsed. We will also recognise you when you visit our Website and where you have visited from.

 

OTHER PEOPLE WHO MIGHT USE YOUR INFORMATION

 

In certain circumstances we may share your information between Perfekt Lashes and with carefully selected partners or service providers who perform functions as a Data Processor on our behalf such as creating an account, fulfilling orders, processing payments, fraud risk management, and carrying out promotional services or data management. We may also share aggregated or anonymised information that does not directly identify you. At times where we disclose your information we will take all reasonable steps, including confirming our third parties are GDPR compliant, to ensure your data remains secure.

 

 

Service Partners who are Data Processors

We may share information about you with companies we have chosen to handle our order dispatch service, any delivery company that we may use from time to time and with other companies that provide support services to us, including website hosting companies. We may also share your information with other companies who assist Perfekt lashes in promoting our products and services in order to provide you with enhanced customer services and/or share information about Perfekt lashes products and services with you. In addition, we may also share certain limited information with companies who assist Perfekt lashes with other services, for example, in analysing our customer data in order to better understand, profile and monitor customer patterns so we can consistently

improve our products and services and understand what may be of interest to you and other customers. In each case, we will only provide these companies with the information which they need to carry out their services. They will not be permitted to use the information for other purposes and will be bound by the same duty of care regarding data privacy. They will only be allowed to use your information in the way in which we instruct them and as permitted by the Data Protection Act or the GDPR. Financial institutions and payment processing partners

 

Payments on our Website are made through our payment solutions providers. You will be providing credit or debit card information direct to our providers who process payment details in a secure manner.

 

Legal disclosures

In certain circumstances we may disclose personal information relating to you to third parties in order to conform to any requirements of law, to comply with any legal process, for the purposes of obtaining legal advice, for the purposes of credit risk reduction, to prevent and detect fraud and/or to protect and defend the rights and property of Perfekt lashes .

 

PROCESS CHANGE

 

In the event that we or a part of our business undergo re-organisation or are sold to a third party, any personal information we hold about you may be transferred and/or disclosed to that re-organised entity or third party.

Overseas transfers of data

The personal information that you provide through our Website is processed within the European Economic Area (EEA). We may transfer information that we collect from you to other companies who assist Flawless lashes in promoting its products and services and to selected service providers/Data Processors who perform functions on our behalf, based in countries outside of the EEA or your country of residence and this information may be stored and processed in such countries. We comply with the GDPR principles for processing outside of the EEA. Whether the personal information you provide to us is processed by us or our affiliated companies or services providers within the EEA or outside of it, we will take steps to ensure that your personal information will be afforded the same level of protection required of us under and in accordance with this Privacy Statement and applicable data protection laws and in accordance with current legally recognised data transfer mechanisms.

 

THIRD PARTY LINKS

 

Our Website may from time to time contain links to other websites not controlled by us. You will know when the link is taking you to another website as a new window will pop up. Whilst we try to ensure all third-party links are to websites which are GDPR compliant, we cannot guarantee this is always the case. If you click on any of the links to such websites from our Website, you should review that website’s privacy statements or policies and terms and conditions carefully as your use of those websites may be subject to them.

 

SECURITY

 

Although we use secure technology to protect your personal data when we have received it, we cannot guarantee the security of your data whilst being submitted to us and any transmission is at your own risk. We use industry security features to prevent unauthorised access wherever possible. Personal information provided to Perfekt Lashes via our Website and online credit card transactions is transmitted through a secure server using Secure Socket Layering (SSL), encryption technology. When the letters “http” in the URL change to “https,” the “s” indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you are about to enter a secure area or display a padlock image.

Our Website uses this encryption technology to protect your information during data transport. SSL encrypts ordering information such as your name, address and credit card number.

Perfekt Lashes shall at all times maintain appropriate physical, electronic, managerial and organisational measures to safeguard and secure Personal Data against accidental, unauthorised or unlawful loss, unauthorised modification, disclosure or access that is determined to be appropriate to the risk. All our employees and data processors who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our services.

Personal Data stored about you is held securely with appropriate measures in place to reduce the risk of a malicious attempt to access or misuse your data. We will delete your data when we have no further legitimate use for it in line with our storage policy.

 

YOUR RIGHTS

 

You have the following rights in respect of the information we hold about you:

The right to request a copy of your information which we hold. If you would like a copy of some or all of it please:

 

Email hello@perfektlashes.com

Let us know what information you want

We may ask you for personal information to verify your identity

The right to correct any mistakes in your information. If you would like us to do this please:

Email hello@perfektlashes.com

provide us with information to identify you (e.g. email address)

Let us know what information is incorrect and what it should be replaced with

In certain circumstances, the right to delete your information. If you would like us to do this please email hello@perfektlashes.com.

 

In certain circumstances, the right to restrict the processing of your information. If you would like us to do this or would like more information please email hello@perfektlashes.com.

 

In specific circumstances, the right to object to certain types of processing. If you wish for us to do this or you would like more information please email hello@perfektlashes.com.

 

The right to change your preferences and communication at any time. If you would like us to do this or would like more information please email hello@perfektlashes.com.

 

It may take up to eight weeks to ensure your request to invoke any of your rights is fully actioned. Flawless lashes reserves the right to charge a reasonable administration fee to cover the cost of fulfilling a request to exercise any of these rights. Any fee applicable to the performance of an action will be advised to you at the point of making a request.

 

CHANGES TO THIS PRIVACY POLICY

 

We may update this Privacy Policy from time to time. The amended Privacy Policy will be posted on our Website. Please check this page regularly for changes to this Privacy Policy.

 

CONTACTING PERFEKT LASHES

 

If you have any questions about the way in which your information is being collected or used which are not answered by this Privacy Policy and/or any complaints please contact us by email: hello@perfektlashes.com.

 

If you prefer you can also write to us at: Perfekt Lashes, 93 Elvaston way, READING, RG30 4LX

X